Privacy Policy

Last Updated: 13th February, 2025

1. Introduction

Drift Games ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website (https://shop.driftgames.life) and use our services.

By using our website and services, you agree to the practices outlined in this Privacy Policy.

2. Data Controller

Drift Games
Unit 8, Block 3,
R407 Business Park,
Clane, Co. Kildare,
W91 A3HV, Ireland

Email: hey@driftgames.life

For data protection inquiries, please use our contact form.

3. What Personal Data We Collect

We collect and process the following types of personal data:

Identity Data: Name, username, date of birth (if required for age verification)
Contact Data: Email address, phone number, billing/shipping address
Payment Data: Payment details processed through Shopify Payments, PayPal, Revolut Pay (we do not store card details)
Order & Transaction Data: Purchase history, products ordered
Technical Data: IP address, browser type, device information
Marketing & Tracking Data: Analytics data from Google Analytics, Meta Pixel, TikTok Pixel, Snapchat Ads, Google Ads, Meta Ads, TikTok Ads
Shipping Data: Shared with couriers such as An Post, DPD, DHL, Fastway, FedEx, UPS
Dropshipping Data: Order details shared with suppliers such as BC Racing, STROM Wheels, SONAX, Link ECU, Grip Royal, MaxFlo, Tuff Lite, Wisefab
Customer Support Data: Communications via FreshDesk
Internal Administration Data: Stored in Google Workspace (Gmail, Drive, Sheets, etc.) and Slack (internal communications only)
Email & SMS Marketing Data: Collected and processed via Klaviyo for marketing communications

4. How We Use Your Data

We process your personal data for the following purposes:

To process and fulfill orders, including shipping and payments
To provide customer support and respond to inquiries
To improve our website and services via analytics and tracking tools
To personalize marketing and advertising, including remarketing via Google, Meta, TikTok, and Snapchat Ads
To send email and SMS marketing communications via Klaviyo (where consent has been given)
To comply with legal and regulatory obligations
To manage internal operations and communications, including customer support through FreshDesk and business administration via Google Workspace and Slack

5. Legal Basis for Processing (GDPR Compliance)

We process your data under the following legal bases:

Contractual necessity: To fulfill your order and provide our services
Legitimate interests: For analytics, customer support, and fraud prevention
Consent: For marketing communications (where required)
Legal obligation: To comply with tax, fraud prevention, and regulatory laws

6. Sharing & Third-Party Processing

We may share your data with the following third parties:

Payment Providers: Shopify Payments, PayPal, Revolut Pay
Analytics & Advertising: Google Analytics, Google Ads, Meta Pixel, TikTok Pixel, Snapchat Ads
Shipping Providers: An Post, DPD, DHL, Fastway, FedEx, UPS (for order delivery)
Dropshipping Partners: BC Racing, STROM Wheels, SONAX, Link ECU, Grip Royal, MaxFlo, Tuff Lite, Wisefab (for order fulfillment)
Customer Support: FreshDesk (for customer inquiries)
Internal Administration: Google Workspace (Gmail, Drive, Sheets), Slack (internal communication)
Automation Services: Zapier (for workflow automation)
Marketing & Email Services: Klaviyo (for email and SMS marketing communications)

7. Cookies & Tracking

We use cookies and tracking technologies to improve your browsing experience. Our cookie consent banner allows you to manage your preferences. We currently use an older cookie consent tool but may switch to OneTrust in the future.

To manage cookies, you can adjust your browser settings or use our cookie banner.

8. Data Retention

We retain your personal data only as long as necessary:

Order history & invoices: Retained for 6 years for tax and legal purposes
Marketing data: Retained until you opt-out
Customer inquiries: Retained for 1 year

9. Your Rights (GDPR)

Under GDPR, you have the following rights:

Right to Access: Request a copy of your data
Right to Rectification: Request corrections to your data
Right to Erasure: Request deletion of your data (subject to legal obligations)
Right to Restrict Processing: Limit how we process your data
Right to Data Portability: Request your data in a structured format
Right to Object: Opt-out of marketing communications

To exercise your rights, contact us at hey@driftgames.life.

10. Legal Disclosures

We may disclose your personal information if required by law or if you violate our Terms of Service.

11. Security Measures

We implement appropriate security measures to protect your personal data, including:

SSL Encryption: Our website uses SSL encryption to secure transactions and data transmission.
Access Controls: Restricted access to personal data to authorized personnel only.
Secure Data Storage: Hosted on Shopify’s secure servers with GDPR-compliant protections.

12. Data Breach Notification

In the event of a data breach that affects your personal data, we will notify you and relevant authorities as required by GDPR.

13. International Data Transfers

As Shopify hosts data on servers in Canada and the U.S., we rely on Standard Contractual Clauses (SCCs) for GDPR compliance.

14. Automated Decision-Making

We may use automated systems for fraud detection and risk assessment. You have the right to request human intervention if an automated decision affects you.

15. No Sale of Personal Data

We do not sell or rent personal data to third parties.

16. Children’s Privacy

Our website is not intended for children under 18. Minors may use our services with parental guidance.

17. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date.

18. Contact Us

For any privacy-related questions, contact us via our contact form.